Tortoise Inc.
|Creative Director
Summary
Founded and led a boutique storytelling agency, overseeing creative vision and strategic narrative development for diverse clients, with a focus on impactful, mission-driven content.
Highlights
Established and scaled a boutique storytelling agency, defining its creative vision and operational framework to deliver tailored narratives for client missions.
Directed and executed a pro bono storytelling campaign for a faith-based organization, crafting emotionally compelling narratives that amplified their mission across digital and multimedia platforms.
Led a small, multidisciplinary team of 3+ writers and designers, ensuring the consistent delivery of high-quality, mission-driven content despite resource constraints.
Developed and implemented comprehensive narrative strategies in close consultation with organizational leadership, ensuring alignment with core values and audience engagement goals.
Integrated emerging storytelling trends and innovative techniques to enhance campaign relevance, laying the groundwork for securing future paid client engagements.